Publicity Definition

Publicity is the act of communicating the client’s information through various media to generate public awareness.
Publicity is one of four components of Marketing - the other elements of the promotional mix are advertising, sales promotion, and direct marketing.
Publicity is primarily an informative activity, as opposed to a persuasive one.
Publicity’s ultimate goal is to promote the clients project by obtaining favourable media coverage, often using the basic tool of the Publicist - the Media Release.

Why Hire a Publicist?

Publicity is an essential part of the success of your production as Publicity informs, educates and excites your audience about your project.

As a publicist I can…
* Create a publicity plan and timeline
* Circulate an effective Media Releases to Paper, Radio, TV, Web and Direct mail (via email, phone and post).
* Pitch stories and features to the Media
* Co-ordinate Media interviews and photo shoots
* Liaise with Photographer/Designer/Art Director and oversee essential campaign production work
* Manage Collateral Marketing (Print, Advertising, Poster Distribution, Web presence)
* Ensure reviewers/VIP’s are aware and invited
* Collect press clippings and media coverage results for your archives
* Meet regularly with you/your team to develop long-range Publicity goals

I am an enthusiastic and effective publicist who can help you grow an audience, launch an event, plan media involvement, and enhance your project. I have a working knowledge of New Zealand media and am actively involved in the arts community. I am able to work in tandem with existing staff to maximise media involvement and public awareness. I am extremely dedicated to my clients and proud of the work we do together.

Publicity Tips
* A media release should be one A4 page, easy to read, have a clear story angle and have all relevant information (name, date, time, venue, cost, booking info and contact details)
* Publicity needs to be a consideration from the beginning. 8+ weeks for a Publicity campaign is best.
* Posters for outdoor placement (bollards etc) should be A3 or bigger.
* Posters for indoor placement (cafes etc) should be A4 or A3.
* Paper media love a great publicity picture. Action, style or clear emotional impact in a picture is really important.
* Keep the publicity blurb uniform so everyone involved is sending out the same message.
* Don’t underestimate Direct Marketing, (word of mouth). Spread information about your project to friends, family, co-workers, neighbors, bus drivers. . . ANYONE! The more people excited and clued up about your project the better.